Tag Archives: Holiday

Lens Protection 101

Bergen County, NJ- You’ve invested in a quality DSLR, so make sure your lens is properly protected from scratches, dust, fingerprints and other elements that can compromise your photography.   The ProMaster Digital HGX Protection Filter is a crystal clear colorless filter with advanced anti-reflective coatings designed especially for use with digital imaging sensors. The REPELLAMAX™ element resistant coating provides security and protection, making sure your images are as sharp as possible. Come by the store and pick up yours today! Learn more: http://www.youtube.com/watch?v=MspoTAkim1I&list=PLOdial9dwmRAuVqoZyzyL72LJRjDn5dJ5


Thanksgiving Photo Tips from Debbie Riggs of Pure Photography

Bergen County, NJ-  Debbie Riggs, owner of Pure Photography in Abilene, Texas, is a professional photographer specializing in children and family portraits. We felt her expertise made her the perfect person to turn to for advice regarding family photos. We asked Debbie for a few tips to make the most of this year’s Thanksgiving gathering.

Here are a few of her favorite quick tips:  If there’s time to coordinate clothing, send out a message for ideas of what to wear.   “Notify everyone ahead of time and give them three colors to choose from for their outfits such as berry red, brown, gold and jeans. Let each family show their own style/personality in what they choose and yet you’re not having to match exactly.”   This technique is helpful because it gives members a range of possibilities and keeps everyone from looking exactly the same.

“Plan on taking the family portrait outside about an hour or so before sunset,” she says.   Photographers know that the ‘golden hour’ is ideal for most shooting situations so it’s worth the effort to gather your loved ones outdoors for a quick family photo.

Her final recommendation? “Hire a professional photographer!” In all seriousness, if you have family traveling from a fair distance, having a professional come to shoot a family photo would be a gift to share with all your loved ones. It can also take the pressure off of the host family, allowing them to simply enjoy capturing the moment.

To learn more about Debbie Riggs, visit http://www.pure-photography.com

The Nikon Df: Serious Capability in a Throwback Style


Bergen County, NJ-  As Nikon announces its new Df model digital camera, we know for sure that retro is back.  We’ve seen  Fuji and Olympus release digital upgrades of their beloved 35mm film relatives and now Nikon joins the throwback with their newest addition.

The Nikon Df combines pro quality technology with old school ideals.  The Df really packs a punch internally as it shares the 16mp Full Frame sensor with the D4 as well as it’s EXPEED 3 processing engine and impressive ISO range.   It features a 39 point autofocus system, a 3.2 inch LCD screen and it is compatible with Nikon’s wireless adapter.   It’s lens posibilities are endless as it takes all of Nikon’s digital lenses as well as their

It’s retro design really stands out.  With it’s chrome and black colors, top control dials and pentaprism it wouldn’t be hard to mistake the Df for a 35mm film model at first glance.  With all the technology that is packed into it, there are also specs that have been purposefully left out.  The Df doesn’t shoot video,  has no built in flash and comes paired with a 50mm 1.8 lens.

The Nikon Df is perfect for the photo enthusiast who long for the classic design of the cameras of the past and want the latest technology.

The Nikon DF is available at the end of November and we will have it for you!!  Call us or come in and pre-order it today!

Wholesale Photo  85 Godwin Ave Midland Park, NJ 07432


Giving Thanks for Fabulous Family Photos!

Bergen County, NJ-  Thanksgiving brings the promise of food, football and family. For many, it’s a most favored holiday and it’s easy to see why. When families gather together to celebrate, we want to make sure we’ve taken plenty of fabulous photos to remember this special gathering.

Here are some of our favorite tips for making sure the snaps you shoot are cause for celebration:

Fifteen-Minutes Will Save Frustration Later: A few days before family arrives, spend a few minutes getting your gear in order. If you have images on your memory card, transfer them to your primary computer, verify they transferred without incident and reformat the camera card. Charge your camera’s battery and, if you have an external flash, make sure it’s charged with new batteries and is in working order. Also, double-check that your lens cleaning cloth is in your bag. One rogue fingerprint can kill an entire series of shots. We have some quality cleaning products for your camera bag here.

Also, remember to revisit how to use the timer function on your camera. After all, you don’t want to just take the photos – you’ll want to be in them as well!

Learn Your Lighting Situation: If the Thanksgiving feast is being held at your home or at a nearby relative’s house, scout the most likely areas to shoot family photos. What lighting options are available? Are there large windows nearby to lend available light? Does the room have a low ceiling and few light sources?

Surveying the possible posing locations and studying lighting can greatly improve your success rate when it comes to shooting quality holiday photos. You’ll have a sense of where the best lighting is located and can bring additional lighting if needed. You’re also much more likely to get cooperation from pint-sized subjects if you have all the tough stuff figured out in advance. All you’ll need to do is pose and shoot!

Showcase Your Storytelling Skills: Do you have an idea of what you’d like to capture this holiday season? For example, maybe the all-day cooking marathon in the kitchen always brings a smile to your face. Thanksgiving photos aren’t solely for the dinner table presentation, although that particular shot is certain to be a favorite. Document the interactions between loved ones – the offhanded laughs, the shared smiles and the candid conversations exchanged throughout the day. The outdoor football game, the long walk after an amazing meal and the kids playing in the yard are all great opportunities to create Thanksgiving memories.

Picture Perfect Posing: Getting everyone to cooperate is particularly important when large groups and small children are involved so your careful planning is about to pay off! When your family members know that you’ve put a bit of thought into the process, they’re more likely to realize it should be a quick and painless event!

For posed group portraits, you’re more likely to get cooperation from family earlier in the day. For elderly family members, make sure posing includes a comfortable chair for them to sit and place others around them according to height. Younger kids can sit cross-legged on the floor in front. Getting engaged smiles is an easier task if you stay connected to them. One accessory that can assist you in staying connected is a remote shutter release. It’s one of the most helpful accessories you can keep in your camera bag for shooting family portraits. Our selection of quality remote releases is priced perfectly for your budget. Consider our selection here.

Share the Love: With so many choices online, sharing your family photos has never been easier. Just make sure to get copies to all the family members involved. For example, some grandparents have a Facebook account while others prefer to have hard copies, so take care to send a set of printed photos if they aren’t comfortable viewing images online. Upload your photos for us to print here.

3 Ways to Pick the Perfect Gear Bag

Bergen County, NJ-  While many of us are guilty of tossing our digital cameras and equipment inside a large tote or backpack, deep down we know that we should be taking better care of our gear. The right bag provides a number of benefits including proper padding to absorb shock and to protect from bumps and drops, and keeping all your accessories and chargers in one place so they aren’t lost before your next trip. There are so many designs to choose from, and it can get a bit overwhelming at times, so let us help you narrow your focus. Here are a few tips to help you find the right gear bag for your needs:

Consider Your Gear: Take a quick mental inventory of your equipment. Do you use a point-and-shoot camera or do you switch between a point-and-shoot and your DSLR depending on the situation? How many lenses do you have? Are there accessories that you own that you often forget to bring with you such as filters, flashes or lens cleaner? How often will you need your laptop with you during a shoot or travel? Do you want to keep everything streamlined—including your laptop– in one bag or do you have a laptop bag you already use for this purpose? Thinking about all your items as a group will help you get a better idea of which bags will make the cut.

Include Room to Grow: If you’re like many photo enthusiasts, you’ve got a wish list of accessories and other items you’d like to own one day. While there’s no reason to purchase a bag that far exceeds your current needs, ponder getting a slightly larger size if you are considering additional purchases of equipment this year.
What’s Your Style? It’s important to consider your preferences when choosing a bag. Some people find that a backpack style is the perfect design when needing to carry a substantial amount of gear comfortably while others prefer a messenger style designed to lay flat on the hip and that distributes weight off the shoulder. Still others would prefer something that blends into a work environment and looks more like a traditional briefcase.

How Will You Use Your Bag? Will your camera bag often be considered a carry-on for airline travel or do you need something capable of handling additional items when out hiking or outdoors? Do you need a smaller model that lets you travel light? Or, is it best to have a rolling hard case to help you navigate train and airport terminals?

When it comes to keeping your gear protected and organized, the right bag can make all the difference. We’ve got a number of different styles for you to consider ranging from small messengers to full-sized carryalls.  Check out our selection here or come in and try some out for yourself.


Understanding ISO

Bergen County, NJ-  The digital photography terrain is paved with acronyms, and one of the most important ones to understand is known as ISO. What’s interesting is that ISO isn’t an acronym, really–it was created by the International Organization for Standardization to refer to sensitivity of film to light. The term (or acronym) ISO replaced the film equivalent term ASA (American Standards Association). In the days of shooting film, you would purchase film according to its ASA, and this would indicate how sensitive the film would be to light. “Faster film” meant it was more sensitive to light; “slow film” meant less sensitivity to light.

So, how does this translate today? If we aren’t shooting film, why do we need to worry about ISO?

Well, ISO is one of the key components in creating a properly exposed image. ISO in today’s technology refers to the camera sensor’s sensitivity to light. Photographers will often bump up the ISO in situations such as low light conditions or in circumstances where shutter speed has already been decreased as much as possible. By increasing our ISO setting, we are increasing our camera sensor’s sensitivity to light. As you increase the ISO, less light is needed for the shot. Each time you double the ISO, it equates to needing only half the amount of light to create the same exposure.

One challenge of shooting at higher ISO settings is that of ‘noise.’ The term ‘noise’ refers to the stray speckles than can be created in an image. In the film equivalent, noise was referred to as film grain. You may not always notice image noise and it may not become apparent until you enlarge an image considerably, but image noise can detract from a quality image in that the photo will look more grainy and speckled. Smaller compact cameras are often more prone to image noise; some cameras can start showing evidence of noise at an ISO of 400 and above. This is due to the fact that a compact model camera’s sensor is much smaller than one used in a DSLR, and a smaller sensor means increased sensitivity at lower ISO numbers.

Some of today’s high end DSLR cameras offer ISO ranges from 100-6,400, which can then be further expanded higher due to mathematical algorithms. And some of these cameras can shoot at these high ISOs with minimal noise. If such a camera isn’t in your budget, simply practicing varying the ISO settings in different conditions is the best method for helping you understand the relationship between ISO, shutter speed and aperture.

Learning to adjust ISO in various lighting conditions is an important cornerstone in advancing your shooting skills. It’s also a great opportunity to get more comfortable with your camera’s more advanced settings.

Life’s A Beach: Fill Flash Quick Tip!

Summertime means beach fun and frolicking, and it also means fantastic photos that will serve as a reminder of those adventures long after they’ve ended. Beach photos can be tricky, however, in that the sun can work against us. For example, strong sunlight can create harsh shadows, but using your flash can help combat that issue.

Most people (rightfully) assume that the flash should be used in an absence of light, but in cases where harsh shadows fall on the subject, a fill-flash can eliminate the issue of darkness under the eyes, nose and chin. Just remember that the flash needs to be only a few feet from the subject to be effective!

Fabulous Firework Photography


Photographing fireworks can be a bit tricky due to a variety of factors. The crowds can complicate what kind of access you’ll have and the uncertainty of where and when the fireworks will unfold in the sky can also keep you guessing. Allow yourself a few junk shots in the beginning to get settled and, if possible, try to get to the site early to stake a claim for the best space.

Because you don’t want your camera to keep searching for what to focus on in each shot, set your camera to Manual Focus Mode and your ISO at 200. You can preset your camera in advance by focusing your lens on something that is about the same distance from where you anticipate the fireworks to be and then fix that setting in place in Manual Mode.

Shoot Slow (Shutter Speed):  Part of getting the perfect fireworks shot is remembering that a fireworks burst takes time to unfold and expand, so your shutter speed needs to be slower to accommodate that time lapse.  You can select timing from one to several seconds on a DSLR.  Ideally, you want the shutter to open at the beginning of the burst and then close at the peak of the burst.  This takes a bit of practice and anticipating timing but you’ll find you improve quickly

Also, if you don’t have a wireless remote release to use with your tripod, now’s the perfect time to get one! A cable release will prevent camera shake or moving the camera during the shot and it will also allow you to keep your eyes trained on the sky and ready to react at the right time. You can get one here!

Road Trip Photography: The Big Picture

Bergen County, NJ- Road trips are the kind of vacation often met with a combination of anticipation and dread. Traveling with family, especially with small children, isn’t easy and the logistics of planning a driving holiday can confuse even the most organized among us. Still, the rewards far outweigh the hassles, which is why we still load up the car and the kids and take off down the interstate. So, the adventure begins and so does the opportunity to share your story.

A road trip is really a fantastic adventure story, isn’t it? Documenting the fun and frustrating parts is key in sharing the entire narrative, so it’s important to remember that during the entire trip. Here are few tips to help you make the most of this experience:

Begin at the Beginning: So often, we don’t start taking photos until we’ve arrived at our destination, but taking photos even during the packing and planning stages helps set the stage for what is to come. Snap a few shots of the suitcases being filled, of what your daughter is planning to put in her backpack, of art supplies being prepared to keep kids entertained while on the road. No need for posed pictures or asking the kids to smile. Candid photos are best at the beginning, and in fact, some photos of only the cases or preparations may be more visually interesting from a storytelling perspective than requiring family members to occupy every shot.

Shoot Every Stage: Keep your camera in hand and feel free to shoot during the day. Don’t wait until you arrive at a particular location, as you will find rich material and interesting sights out your window during the entire journey. We don’t always know which images will resonate with us until we review them later, so shooting throughout the day may reveal some gems you might have otherwise overlooked.

Experiment with Multiple Viewpoints: Whoever owns the camera is usually the one behind it, but that also means that the primary photographer is left out of most of the photos! Also, each of our travel partners will have his own perspective and viewpoint. Share the camera and encourage others to take photos of what interests them. Even the younger kids can take great photos with a bit of instruction but counsel only on how to handle the equipment and not what to shoot. Let each person’s imagination wander while behind the lens. You’ll be pleasantly surprised with the results.

Stop for Signs: Road trips are a fantastic opportunity to discover unique, interesting, historical and funny signs alongside of the road. Keep your eyes open and your camera ready. If one catches your eye, pull over for a posed photo. You can use the image to create a postcard to mail to friends or enlarge and frame it for your desk to remind you of the holiday. Check out the many ways we can turn your memories into mementos: INSERT STORE WEBSITE:

Car Capture: Photographing objects while shooting from a moving car can be a challenge but the opportunity to experiment makes it more fun. It’s better to shoot objects that are far away as opposed to close up; your ability to get clearer shots will improve if your subject is father away. You can also play with a panning technique, but usually panning is used when the subject is moving, and in this case, you’re the one moving! You may shoot some blurry duds, but you may get a few photos that capture your moment in contrast with the scenery. It’s worth a shot (pun intended)!