Category Archives: Long Term Photo Care

Lens Protection 101

Bergen County, NJ- You’ve invested in a quality DSLR, so make sure your lens is properly protected from scratches, dust, fingerprints and other elements that can compromise your photography.   The ProMaster Digital HGX Protection Filter is a crystal clear colorless filter with advanced anti-reflective coatings designed especially for use with digital imaging sensors. The REPELLAMAX™ element resistant coating provides security and protection, making sure your images are as sharp as possible. Come by the store and pick up yours today! Learn more:


Beat Blurriness with This Secret Weapon

Bergen County, NJ-  Photographers know that one of the most important ways to combat blurred photos is to take the shooter’s body movement out of the equation by using a tripod. A tripod provides stability and flexibility, but it’s only part of the puzzle.

To truly maximize this advantage, make sure you pair your tripod with a quality shutter release. By using a wireless release, you can now keep your attention trained on your subject, which is particularly important if it requires conversation and eye contact (read: young kids and distracted teens). A wireless release is small, inexpensive and a must have for your camera bag. You can find the perfect one for your needs in store.

3 Ways to Pick the Perfect Gear Bag

Bergen County, NJ-  While many of us are guilty of tossing our digital cameras and equipment inside a large tote or backpack, deep down we know that we should be taking better care of our gear. The right bag provides a number of benefits including proper padding to absorb shock and to protect from bumps and drops, and keeping all your accessories and chargers in one place so they aren’t lost before your next trip. There are so many designs to choose from, and it can get a bit overwhelming at times, so let us help you narrow your focus. Here are a few tips to help you find the right gear bag for your needs:

Consider Your Gear: Take a quick mental inventory of your equipment. Do you use a point-and-shoot camera or do you switch between a point-and-shoot and your DSLR depending on the situation? How many lenses do you have? Are there accessories that you own that you often forget to bring with you such as filters, flashes or lens cleaner? How often will you need your laptop with you during a shoot or travel? Do you want to keep everything streamlined—including your laptop– in one bag or do you have a laptop bag you already use for this purpose? Thinking about all your items as a group will help you get a better idea of which bags will make the cut.

Include Room to Grow: If you’re like many photo enthusiasts, you’ve got a wish list of accessories and other items you’d like to own one day. While there’s no reason to purchase a bag that far exceeds your current needs, ponder getting a slightly larger size if you are considering additional purchases of equipment this year.
What’s Your Style? It’s important to consider your preferences when choosing a bag. Some people find that a backpack style is the perfect design when needing to carry a substantial amount of gear comfortably while others prefer a messenger style designed to lay flat on the hip and that distributes weight off the shoulder. Still others would prefer something that blends into a work environment and looks more like a traditional briefcase.

How Will You Use Your Bag? Will your camera bag often be considered a carry-on for airline travel or do you need something capable of handling additional items when out hiking or outdoors? Do you need a smaller model that lets you travel light? Or, is it best to have a rolling hard case to help you navigate train and airport terminals?

When it comes to keeping your gear protected and organized, the right bag can make all the difference. We’ve got a number of different styles for you to consider ranging from small messengers to full-sized carryalls.  Check out our selection here or come in and try some out for yourself.


Understanding ISO

Bergen County, NJ-  The digital photography terrain is paved with acronyms, and one of the most important ones to understand is known as ISO. What’s interesting is that ISO isn’t an acronym, really–it was created by the International Organization for Standardization to refer to sensitivity of film to light. The term (or acronym) ISO replaced the film equivalent term ASA (American Standards Association). In the days of shooting film, you would purchase film according to its ASA, and this would indicate how sensitive the film would be to light. “Faster film” meant it was more sensitive to light; “slow film” meant less sensitivity to light.

So, how does this translate today? If we aren’t shooting film, why do we need to worry about ISO?

Well, ISO is one of the key components in creating a properly exposed image. ISO in today’s technology refers to the camera sensor’s sensitivity to light. Photographers will often bump up the ISO in situations such as low light conditions or in circumstances where shutter speed has already been decreased as much as possible. By increasing our ISO setting, we are increasing our camera sensor’s sensitivity to light. As you increase the ISO, less light is needed for the shot. Each time you double the ISO, it equates to needing only half the amount of light to create the same exposure.

One challenge of shooting at higher ISO settings is that of ‘noise.’ The term ‘noise’ refers to the stray speckles than can be created in an image. In the film equivalent, noise was referred to as film grain. You may not always notice image noise and it may not become apparent until you enlarge an image considerably, but image noise can detract from a quality image in that the photo will look more grainy and speckled. Smaller compact cameras are often more prone to image noise; some cameras can start showing evidence of noise at an ISO of 400 and above. This is due to the fact that a compact model camera’s sensor is much smaller than one used in a DSLR, and a smaller sensor means increased sensitivity at lower ISO numbers.

Some of today’s high end DSLR cameras offer ISO ranges from 100-6,400, which can then be further expanded higher due to mathematical algorithms. And some of these cameras can shoot at these high ISOs with minimal noise. If such a camera isn’t in your budget, simply practicing varying the ISO settings in different conditions is the best method for helping you understand the relationship between ISO, shutter speed and aperture.

Learning to adjust ISO in various lighting conditions is an important cornerstone in advancing your shooting skills. It’s also a great opportunity to get more comfortable with your camera’s more advanced settings.

Life’s A Beach: Fill Flash Quick Tip!

Summertime means beach fun and frolicking, and it also means fantastic photos that will serve as a reminder of those adventures long after they’ve ended. Beach photos can be tricky, however, in that the sun can work against us. For example, strong sunlight can create harsh shadows, but using your flash can help combat that issue.

Most people (rightfully) assume that the flash should be used in an absence of light, but in cases where harsh shadows fall on the subject, a fill-flash can eliminate the issue of darkness under the eyes, nose and chin. Just remember that the flash needs to be only a few feet from the subject to be effective!

Keeping Your Camera Updated: Firmware Basics

Bergen County, NJ-  Basic digital camera maintenance is important in making sure your equipment is up to any shooting adventure you have planned. One often-overlooked task is ensuring our firmware up to date.

A camera’s firmware is essentially the software residing on your digital camera that is responsible for handling image processing. The firmware is capable of controlling a whole host of functions, including which features you can access from your camera’s controls.

Your camera manufacturer may post firmware upgrades on its website, but you may not receive any notification of their availability, so you’ll need to check from time to time. Updates are sometimes issued to fix software bugs or other nuisance issues, so it’s worth the effort to ensure you’re running the latest version.

Bring your camera into Wholesale Photo and we can check your camera’s firmware.  If it needs updating we can take care of it for you and have it ready next day for just $30.

Firmware upgrade

Top 5 Photo Tips for Your Next Vacation Getaway


Bergen County, NJ- The month of March means winter will soon end. It also offers a much needed spring break holiday. Whether you’re packing your bags for a quick weekend road trip or a ten day international excursion, we’ve got a few tips to help you create some stunning images sure to make you smile long after your holiday has ended.

Keep it Light: Going on vacation with your gear doesn’t mean you have to weigh yourself down with every accessory you own. In fact, many professionals prefer a more minimalist approach when traveling. Consider what kind of photographs you intend to take and, if possible, scale down to a single multi-purpose lens, a cleaning kit, a lightweight mono/tripod and an external flash. And don’t forget your charger and extra batteries! We have  great cleaning accessories here for your next trip.

Candids are King: Vacations are often the most fun when things happen spontaneously and without a rigid plan. The same can be said for photography. We sometimes have a specific vision in mind before we begin photographing, but while on holiday, consider shooting off-the-cuff instead. Candid images capture an authenticity that comes through in a way no posed image can duplicate.

Look for Landmarks: If you’re traveling someplace with recognizable landmarks, incorporating them into your travel photography is a great way to quickly highlight the familiar location. That said, don’t feel you have to shoot a standard head-on image just to include a notable building. Have fun with this process, play with your perspective and shoot from various angles and vantage points. Being able to shoot a familiar location from a fresh angle can showcase both the location and your abilities as a photographer.

Let Scenery Speak for Itself: Our instinct is to make sure our family members and friends are included in almost all of our vacation photos but remember to take in the scenery of your locale as well. As you explore and enjoy your leisure time, keep your eyes open for items in your environment that capture your attention and imagination. For example, is there a historic marker that piques your interest or a café sign that is beyond charming? Shoot close, fill the frame with these quirky and fun items and add them to your vacation album!

Keep the Memories Alive: Once your getaway has ended, make sure to keep the memories close for you to enjoy by having a favorite photo enlarged and framed – or even printed on canvas! We have so many fabulous ways for you to transform your images into keepsakes, and these keepsakes will make you smile throughout the year. Let us show you the many ways we can incorporate your favorite photos into your living space.

A Common Cause for Missed Shots

Bergen County, NJ- One of the most common reasons we miss great shots is something that is completely avoidable–our batteries aren’t charged enough to take us through the entire event. You can take control of the situation by keeping our Go! Universal Charger in your camera bag. Our Go! Universal Charger is the perfect tool for charging a digital camera or other small lithium ion battery. It can also be used as a power supply/charger for cell phones, iPhone, iPad, digital music players or other USB powered device. The GO! has a built-in fuel gauge that lets you know the condition of your battery or the internal power unit with the touch of a button. Get one for your gear bag here.

The Benefit of Shooting on Overcast Days


Bergen County, NJ- While photographers understand the benefits of sunny days and how to use sunny skies to an advantage, some shy away from shooting on overcast days for fear of not getting the benefit of bright light. Shooting when it is overcast can actually yield some of the best images because the light is more blended and muted.

Overcast skies can be extremely flattering when photographing people because the clouds diffuse and filter the light so that it is more even, which can have a positive effect on skin tones. Harsh rays can sometimes overpower a portrait or a nature scene whereas overcast lighting is more even and soft.

An overcast day is also a great opportunity to convey a particular mood, especially when coupled with nature scenes. The gloomy feel is articulated through the even grey skies and the surroundings, and in this instance, the environment is the perfect catalyst to convey somber settings or emotions.